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Tohoku Standard Market

Tohoku de, vol.2 is being held!

2020.11.15
To design in Tohoku de, Tohoku~~
Vol.2 Yamagata de, "Toshimitsu Yoshino Design Office"

2020.11.7sat〜29sun
Admission free | Business hours From 10:00 to 21:00 (Open during the exhibition)

Mr. Yoshino in the gallery: 11/7,8,21,22,28,29
Mr. Shibuya: 11/7,8,28,29

Host: Tohoku Standard Market (Kiniri Co., Ltd.) 
Planning and Direction: Shibuya Design Office 
illustration: Toshimitsu Yoshino (Toshimitsu Yoshino Design Office)


It's dull, but it's warm. It's just aho, and it's just a little crazy.

 Last year, in 2019, this project "Tohoku de, to design in Tohoku" was raised.
 This design exhibition has begun to move in search of encounters with designs deeply rooted in Tohoku, which are strong like humans, like the smell of soil. This "Tohoku de," is a project that travels through Tohoku design by introducing and selling products and projects designed by each designer in the Tohoku region in the form of a relay every year.
 This year, the second time, following Mr. Kazuyuki Shibuya of Shibuya Design Office (Akita Prefecture) last year, Toshimitsu Yoshino of Yoshino Design Office, who is engaged in various projects based in Shinjo City, Yamagata Prefecture. Toshimitsu Yoshino's "Tohoku de, (Yamagata de,)".
 "I think Tohoku designers have to do anything like a 'peasant'," says Yoshino, in front of the many designs he designed, I would like you to feel "design in Tohoku" again this year.
 It's dull, but it's warm. A trip to meet such a Tohoku smell design that is moderately aho and moderately magical.
 We look forward to your visit.




Toshimitsu Yoshino (Satomitsu Yoshino Design Office) | Yamagata
Born in 1979, Born in Shinjo City, Yamagata Prefecture. Graduated from Tokyo Design College. After joining Soft-On Demand, he launched a design department to support the creation period of SOD in the design aspect. After that, SOD's design and video division became independent and independent as SOD Artworks. Appointed Representative Director. Resigned as Representative Director in 2010. After returning to Yamagata Prefecture, he established Toshimitsu Yoshino Design Office. Focusing on the local Shinjo Mogami, he is developing various creative activities centered on graphic design, utilizing local resources such as Kitokito marche.
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