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A three-dimensional logo accentuates! FENDI Sunshine Shopper Mini

2024.12.05
The entire beginning of Fendi was a small boutique founded by Adele Fendi and Eduardo Fendi in the heart of Rome in 1925. With professional bags and fur workshops, creating popular collections and special collaborations one after another, Fendi quickly became famous in the international fashion scene.
In 1965, Karl Lagerfeld joined the Maison, and a new era of creation that continued for more than 50 years began. In 1992, the third generation of the Fendi family, Sylvia Fendi, became Karl Lagerfeld's assistant. In 2000, the Maison became a member of the prestigious LVMH Group.
In 2020, British designer Kim Jones became artistic director of Couture and Women'swear. Designed together with artistic directors Sylvia Fendi and Dell Fina Deletrez Fendi, the third and fourth generations of the Fendi family.

An important moment in Fendi's history to accelerate the brand's global growth and deployment is the fact that it joined the LVMH Group in 2000.
LVMH (Louis Vuitton Moët Hennessy) is the world’s largest group with many luxury brands, led by Louis Vuitton, and Fendi’s membership further strengthened the brand’s international status.
As a member of the group, Fendi succeeded in expanding its stores around the world using its financial resources. In the past, there are more than 80 directly managed stores that used to be only 4 stores.
As we entered the new market, the brand's awareness and influence grew dramatically from here, bringing Fendi's name to high-end fashion enthusiasts around the world.
During this period, Fendi also brought innovation to store design, giving each store the opportunity to express its unique charm and brand essence. Located in major cities around the world, these stores offer customers an experience of Fendi's worldview with its luxurious design and unique atmosphere.
In addition, thanks to the support of the LVMH Group, Fendi was able to focus on improving the quality of its product line. We have grown into a comprehensive luxury brand by focusing on a wide range of items such as men's lines, accessories, and perfumes. Almighty Fendi. It's super cool.
The fact that Fendi is part of the LVMH Group is the beginning of a new chapter in the brand and an important point in its history. With this move, Fendi has established itself as a global brand as it is now.

Among Fendi, the "Sunshine" series is now gaining momentum, surpassing the classic "Peakabu" and "Baisaway".
"Sunshine" Shopper first appeared in the Spring/Summer Women's Collection 2020. This bag features a logo of "FENDI ROMA" engraved on smooth leather and a retro handle that imitates a torture. It has two handles and a slender strap that can be adjusted and removable, so you can hold it by hand or put it on your shoulder.
One of the charms of the "Sunshine" series is the most popular and trending mini size, small size with moderate size, large capacity medium size, and detailed size development tailored to the person's purpose and usage scene.


FENDI / Fendi / Sunshine Shopper Mini / Shoulder Bag / Grage


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