Support racing as the official timekeeper of motorsport! TAG Heuer "TAG Heuer Formula 1"

Tag Heuer was founded by Edward Heuer in 1860. Based on "family leadership" and "technological innovation", we have contributed to the development of the company for decades.
Edward Heuer opened his own watch studio at the age of 20, mainly silver pocket watches in a family-owned company in Santi Mie. In 1864, Edward moved the company to Brooke, where he operated under the company name Edouard Heuer & Compagnie. In 1867, Edward moved the company to its third Beer in Bern. The company will continue to stay in beer for more than 100 years.
In 1887, Heuer obtained a patent to improve the "vibration pinion". With this improvement, the chronograph can be started and stopped instantly using a push button. By streamlining the design of the movement, the vibration pinion simplifies the assembly and maintenance of chronographs. Edward Heuer described this innovation as a "complete form of chronograph" and it is still in use today.

In 1983, TAG Heuer responded to the emergence of a new paradigm in the watch world, and presented its revolutionary collection, TAG Heuer Formula 1. TAG Heuer Formula 1 offers the same style as vivid colors, plastic cases, simple quartz movements, and fun packages. True to the tradition of divers watches, TAG Heuer Formula 1 was equipped with bezels engraved in 200m water-resistant units.

Between 1988 and 1989, the traditional 3-Dial chronograph "TAG Heuer Formula 1" was launched with an attractive movement structure featuring a quartz movement under a mechanical layer. The model was not commercially available for too long because it was difficult to manufacture, but it was on the market enough time to let the world know that the TAG Heuer Formula 1 was just an entry-level watch.
In 1990, the quartz movement was expanded and an improved chronograph model with an unconventional 2-6-10 layout and two subdials were introduced.

"TAG Heuer Formula 1" actually disappeared from 2000 to 2004. With a familiar design, it will be revived in a more sophisticated style. Special features and features such as alarms will be added, and a ladies version will be developed in 2007. In 2015, the TAG Heuer Ortavia style was launched with C-type case to further solidify the high-end route.

Decades later, the TAG Heuer Formula 1 collection continues to be a vibrant and popular collection that offers a wide variety of colors, materials, styles, and movements within the TAG Heuer catalogue.
From a simple fiberglass watch from 1986 to the latest chronographs with TAG Heuer's state-of-the-art automatic movement, TAG Heuer Formula 1 watches and chronographs capture the spirit and energy of motorsport in a unique way.


TAG Heuer / Tag Heuer / Formula 1 / Watch / Silver


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