Ryuya Miyase & Date Flower Painting × AMI PARIS| In search of happiness that is irreplaceable and engraved in your heart

Removed gender boundaries,
The charm of a free "AMI"

The fashion brand "AMI" was launched in 2011 by young Paris designer Alexander Matussi. The origin of the brand name is his own initial and includes the meaning of "friend" ("ami" in French). Designed with the wish of his friends to “wear realistically,” his clothes break the traditional dress code and have an elegant atmosphere while being a real close with the coolness of Parisian. Relaxed tailoring removes the boundaries between casual, sophistication, and gender, making it attractive for the comfort that blends into everyone's daily life.
"The first impression of AMI is that it is a very popular brand with young people. The A mark on the heart of the brand logo looks like the Eiffel Tower in Paris, and it is very symbolic.”

Set in Paris at 5:00 a.m.
AMI 2024 Autumn/Winter Collection

AMI's fall and winter 2024 collection inspired by the famous song "Paris Wake Up at 5:00 am" by singer-songwriter Jacques Dutron, who was dominant in France in the 1960s. Set in Paris at 5 o'clock in the morning when the first metro starts to move, the story of a variety of Parisians intersect, including young people returning to the club who were late at night and people who enjoyed the morning before heading to work. The contrast between night and day and reflections on life in Paris are embodied through patterns, textures, movements and silhouettes.
Mr. Miyaze and Date wearing a "AMI DE COEUR cardigan" (AMI 2024 Fall / Winter Collection) that is available for siblings.

"I thought it would be great to wear a cardigan like this. These black derby shoes are designed to suit a variety of styles,” Miyase said.
"The fabric is solid and looks cute. I thought it would be nice to be a couple or a couple, together with siblings, and walk around the city.”

After a collection inspired by Jack Dutron's masterpieces, they talked about the music they loved.

Mr. Miyaze: I’ve been listening to songs like “Y.M.C.A.” and “Stayin’ Alive.” Classic, Chopin and list. I love Nirvana and listen to it very much.

Mr. Date: When I go to my brother's house, such old songs are flowing from the speakers. Lighting is also nice.

Mr. Miyaze: I like music. I'll make it myself.

Mr. Date: I also wanted to make a song once, but it's very difficult. I have no talent.……It's really hard to combine sounds one or two minutes to make a song. So your brother’s feelings are great!

Mr. Miyaze: I think I can do it at all. Because Aya Hana can play the piano.

Mr. Date: I’ve learned a lot about the piano.

Mr. Miyaze: Come home and make it together!

Mr. Date: I want to do it! I want to do a session!

First store in the Tohoku region
“AMI Sendai PARCO” that expresses the Paris Esprit

In March this year, AMI Sendai PARCO, the first store in the Tohoku region, opened its grand opening. In the spacious 80-square-meter store where natural light shines through the bay window, you can enjoy a wide range of "AMI" products including men'swear, women'swear, and accessories, including the 2024 Fall Winter Collection.
From popular bucket hats with Aiko Nic logos that combine A and heart, leather items such as bags, card cases, wallets, pouches, and other items that can be enjoyed in a variety of styles, from everyday items to luxury and elegant items on the collection line.

I spent time with my family,
About the irreplaceable time

Mr. Miyaze and Mr. Date, who are one year different. What is the "happy time" that two good friends recently felt?

Mr. Miyaze: During this time, when I celebrated my mother's birthday with my family, everyone was eating rice and I felt "happy."

Mr. Date: Even though my brother was busy, he tried to make time with his family, so it was really fun! I thought that the time to face each other and eat together was very irreplaceable.

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PRESENT

Ryuya Miyase & Aya Date signed cheki will be presented to 8 people by lot.
From August 30 (Fri) to September 15 (Sun), 2024, we will hold a gift campaign on the Sendai PARCO official and PARCO official SNS.

Please apply for the gift by the following method.
①Follow either Instagram (@parco_sendai_official/@parco_official) or X (@parco_sendai/@parco__officia) official account
②In the case of application from Instagram, please comment "Like!" In the case of application from Instagram on the check-up target post signed by Ryuya Miyase and Hana Aya Date signed on August 30. If you are applying from X, please repost.
If you are applying from X (former Twitter), please repost the target post.

A total of 8 people (4 Instagram and 4 X) will be presented by lottery from among those who participated.

Winners will be contacted by DM, so please follow the SNS account (Sendai PARCO / PARCO official Instagram / X) you are applying for.

Announcement of Winning
After strict selection, around late September 2024, only winners will be contacted by direct message of Instagram X (former Twitter) and will be replaced by winning by sending prizes. In addition, prizes are scheduled to be shipped around early October 2024. Please note that it may vary slightly depending on the circumstances.